Art direction & design for a beverage company
Nutrize is a health based food and beverage company. With their new prebiotic beverages going to the market, they needed packaging designed for them. Keeping with the theme of health, nourishing and great taste, I created a uniform design for their new product line. Keeping a healthy approach yet still incorporating bright colours to play on the great taste. I chose muted yet bright colours that work together to achieve a healthy and tasty look. With the use of illustrations a sense of freshness and great taste is created. From the use of typography and layout, reliability and trust in a product is then created.
Nutrize needed product photos to go with their new line of products to use on their website and social media platforms. They wanted to portray freshness and trust. With the use of fresh fruit, and editing the photos in a more subtle tone creates that refreshing yet still healthy vibe they were looking for.
Behind the Scenes of production
Photography of the Nutrize beverage products as the sleeves are being applied on the production line. These photos were used as promotional material for the packaging companies social media and website as well for Nutrize to use as they desire.