The original product design was based around the gaming industry. The use of loud/bold colours and graphics were used to catch attention of young gamers. However, the product is marketed as all natural, uses cordyceps, lions mane and digestive bitters as main selling features. After doing some market research, Brezz decided it was time to change the look of their brand when they discovered that a more health conscience/athletic demographic were more interested in the beverage than the gaming industry due to what the health benefits of the product provide. It was my job to rebrand the products keeping true to the original colours and logo/logo placement. Brezz didn’t want a huge change in design in order to keep their brand recognizable but they wanted a big enough shift so the design is targeted towards a more health conscience demographic.