Meg Dunning was starting her journey of building her own consulting company and needed some basics to get started. She wanted to portray trustworthiness and to incorporate her own personality in the branding as she is selling herself as an individual as well. Being down to earth and outgoing as an individual I chose a more organic and simplistic logo style with a slight corporate look to portray trust from the use of typography. Using a soft yet rich blue as a main brand colour creates a sense of trust, calmness, and loyalty, whereas the green brings in new growth and beginnings.